Top 5 Social Apps Performance in Italy Q2 2023

In Q2 2023, the social app landscape in Italy saw significant activity across the top five platforms. The data, sourced from Sensor Tower, highlights the trends in weekly downloads, revenue, and active users for these popular applications.

TikTok demonstrated a robust performance with a steady increase in weekly revenue, peaking at approximately $349K in mid-June. Weekly downloads showed a varied pattern, starting at around 86K at the end of March and ending the quarter with nearly 79K. Active users remained consistently high, with a slight increase from 17.1M to 17.6M over the quarter.

Bigo Live - Live Streaming App saw its revenue peak at around $38K in mid-June. Downloads fluctuated, beginning the quarter with about 11K and reaching a high of 14K towards the end. Active users also saw a gradual increase from 74K to 77K.

Grindr - Gay Dating & Chat experienced a steady revenue growth, hitting approximately $57K in the last week of June. Weekly downloads remained relatively stable, averaging around 2.2K throughout the quarter. Active users increased from 243K to 283K, indicating a strong user base engagement.

Facebook maintained a consistent performance in Italy, with revenue peaking at $25K in mid-June. Downloads ranged from 61K to 74K over the quarter, showing slight variations. The platform's active users remained strong, with a gradual increase from 24.2M to 25M.

LivU - Live Video Chat showed stable revenue trends, peaking at around $24K in the final week of June. Downloads remained consistent, averaging around 1.5K weekly. Active users saw a slight decrease from approximately 9.2K to 8.6K by the end of the quarter.

These insights illustrate the dynamic nature of the social app market in Italy. For more detailed information and further insights, visit Sensor Tower.